There's been a lot of hype about the new Motrin ad campaign targeted at mothers wearing babies and how it puts a strain on your back. I've seen the print ad and thought, chill out Moms! Not a big deal. I read the backlash and was actually going to write today to defend Motrin until I did some more research and watched the TV ad on youtube.
I have to say, I understand why all the moms out there are pissed at Motrin. The ad is pretty condescending to moms. The part at the end saying we look tired and crazy because of carrying our babies around? Wow.
Now...I do agree I take more Advil (not Motrin) after having Maddox then I did before. Carrying around a 25lb on a daily basis doesn't help the back. Plus, those slings never did really work for me. I spent $100s on shells, Bjorns, wraps and only really used the Bjorn. It's the only one that did not make me feel like I was lugging around a crate of apples. But the ad is still pretty offensive.
The ad spurred a twittering backlash against Motrin. Bloggers calling themselves "Motrinmoms" were enraged.
Mortin has since pulled the campaign and is apologizing to the moms out there. What do you think? Should the ads be pulled? Are you pissed? Will you ever take Motrin again?